THE PIG

They say the right decisions are always the hardest to make. And the news I am sharing with you today is certainly up there!

We have decided to accept a private offer for the purchase of Groombridge Place – a stunning Grade 1 listed property and estate, on the border of Kent and East Sussex, that we acquired in early 2023 with a view to turning it into our tenth PIG.

Groombridge Place is a truly magical place and it's been a privilege to be a part of its story – but despite a very supportive local authority and planning team, the landscape of development has evolved since we took it on. The inevitable complexities, delays and costs associated with a property of this stature have meant an opening date stretches further and further into the distance, and it just isn't feasible to continue with the investment required.

We are of course very sad to let it go, but it now frees us up to look for new potential PIGs sites around the UK.

The new buyer has expressed a deep appreciation for Groombridge Place's unique heritage and is looking to sensitively enhance and invest in the iconic estate – it is the right time for us to be handing over the guardianship of this wonderful property to them.

We know there are lots of seriously wow-wee properties out there just ripe for the taking, so we can now turn our focus to what comes next.

Kevin Styles, CEO, THE PIG Hotels