Cookies Policy
The PIG Hotel Cookie Policy
This Cookie Policy explains how Home Grown Hotels Limited t/a The PIG Hotel (also referred to as "we", "us", and "ours") use cookies and similar technologies to recognize you when you visit our website at www.thepighotel.com ("Website"). It explains what these technologies are and why we use them, as well as your rights to control our use of them. For additional information regarding our privacy practices, please visit our Privacy Policy.
What are cookies?
When we refer to cookies we mean the small data files that are placed on your computer or mobile device when you visit a website and which are used to recognise you as a user when you visit and return to the website or in some cases in email communications we send to you, either for the duration of your visit (using a 'session cookie') or for repeat visits (a 'persistent cookie'), but also other technologies which perform a similar function (such as web beacons, flash cookies, pixel-tags etc).
Why do we use cookies?
Cookies are widely used by website owners in order to make their website work, or function more efficiently, to provide reporting information, to more generally provide you with a better and safe experience and, to provide you with customized content or advertising.
We use first party cookies (cookies set by us) and third-party cookies (cookies set by someone other than us) for the reasons set out in this Policy.
Some cookies are required for technical reasons in order for our Website to operate, and we refer to these as "essential" or "strictly necessary" cookies. Other cookies are optional and either allow us to provide enhanced functionality or personalise elements of our Website to you or enable us to analyse how users interact with our Website and target the interests of our users in order to more generally enhance your experience. Third parties serve cookies through our Website for functionality, analytics, advertising, and other purposes. This is described in more detail below.
Types of cookies we use, and how you can control them
The specific types of first and third party cookies served through our Website and the purposes they perform are described in the paragraphs that follow. The list of cookies we use is set out in the Cookie Table at the end of this Policy.
Essential Cookies. These cookies are essential for us to operate our Website and to provide you with various services made available through our Website. They also enable core functionality such as security, network management, accessibility, allow you to access secure areas of our Website, and to remember your cookie preferences. As a result of the essential nature of essential website cookies, they cannot be switched off in our system. You can, however, block or delete them by changing your browser settings as described below under the sub-heading, 'Controlling Cookies', but please be aware that this may affect how the Website functions or your user experience.
Functionality & Performance Cookies. These cookies are used to provide enhanced functionality and customisation of content to you and more generally help us customise our Website to fit your preferences. They may be set by us or by third party providers whose services we have added to our pages.
Analytics Cookies. Analytics cookies collect information that is used in an aggregate and anonymous form to help us understand how our Website is being used. This information is used for statistical purposes only and it is not our intention to use such information to personally identify any user. However, if you have registered and signed into our Website, we may combine this information with information from our web analytics services and cookies to analyse how you use our Website in more detail.
Advertising and Social Networking Cookies. Advertising cookies are used to make advertising messages more relevant to you. They perform functions like preventing the same ad from continuously reappearing, ensuring that ads are properly displayed for advertisers, and in some cases selecting advertisements that are based on your interests.
Social networking cookies are used to enable you to share pages and content that you find interesting on our Website through third party social networking sites. These cookies may also be used for advertising purposes.
Advertising and social networking cookies may be set through our Website or by our partners. They may also be used by those companies to build a profile of your interests and show you relevant adverts on other sites.
Controlling Cookies
You have the right to control and manage cookies. In particular, you may manage your cookie preferences through the consent management platform. Please bear in mind that blocking or refusing cookies can impact your user experience, and parts of our Website may no longer be fully accessible.
Most web browsers will allow you to see what cookies you have and delete them on an individual basis or block cookies from specific websites or all websites. For more information on how to modify your browser's settings to block or filter cookies, please see www.aboutcookies.org or www.cookiecentral.com/faq.
In addition, most advertising networks offer you a way to opt out of targeted advertising. If you would like to find out more information, please visit http://www.aboutads.info/choices/ or http://www.youronlinechoices.com.
Our Website also uses Google Analytics, a popular web analytics service offered by Google. You can opt-out of having your anonymised browsing activity within our Website recorded by Google Analytics by clicking on the following link: http://www.google.com/analytics/learn/privacy.html.
What about other tracking technologies, like web beacons?
Cookies are not the only way to recognise or track visitors to a website. We may use other, similar technologies from time to time, like web beacons (sometimes called "tracking pixels" or "clear gifs"). These are tiny graphics files that contain a unique identifier that enable us to recognise when someone has visited our Website or opened an email that we have sent them. This allows us, for example, to monitor the traffic patterns of users from one page within our Website to another, to deliver or communicate with cookies, to understand whether you have come to our Website from an online advertisement displayed on a third-party website, to improve site performance, and to measure the success of e-mail marketing campaigns. In many instances, these technologies are reliant on cookies to function properly, and so declining cookies will impair their functioning.
We also use session replay tools (in accordance with applicable laws). Session replay tools log your interactions with the Website, such as how you move throughout the Website or engage with the Website. The information collected through session replay tools helps us to understand your Website experience and identify and fix technical issues visitors may have while using the Website.
Do you serve targeted advertising?
Third parties may serve cookies on your computer or mobile device to serve advertising through our Website. These companies may use information about your visits to the Website and other websites in order to provide relevant advertisements about goods and services that you may be interested in. They may also employ technology that is used to measure the effectiveness of advertisements. This can be accomplished by them using cookies or web beacons to collect information about your visits to the Website and other sites in order to provide relevant advertisements about goods and services of potential interest to you. The information collected through this process does not enable us or them to identify your name, contact details or other personally identifying details unless you choose to provide these.
How often will you update this Cookie Policy?
We may update this Cookie Policy from time to time in order to reflect, for example, changes to the cookies we use or for other operational, legal or regulatory reasons. Please therefore re-visit this Cookie Policy regularly to stay informed about our use of cookies and related technologies. This Policy was last updated in April 2026.
How to contact us
If you have any questions about our use of cookies or other technologies, please email: dataprotection@thepighotel.com
Cookie Tables
Essential
| Cookie | Host | Duration | Description |
|---|---|---|---|
| AwinChannelCookie | Awin | 1 day | This cookie is used to determine who the last paid click referrer was before a customer completed a booking on the website. |
| Booking | thepighotel.com | Session | This cookie is used to maintain selections within the booking journey as a user moves through each step and is only held during the current session. |
| CookieControl | CIVIC Cookie Control | 1 week | This cookie is used to remember the user's preferences about cookies. |
| _GRECAPTCHA | Google reCAPTCHA | 6 months | This cookie is used to provide spam protection via the Google reCAPTCHA service. |
| HotelCode | thepighotel.com | Session | This cookie is used to maintain the previously selected hotel within the booking journey and is only held during the current session. |
| ServerAwinChannelCookie | Awin | 1 month | This cookie is used to inform the Awin affiliate platform the channel name for tracking purposes. |
| [userid]_lantern | Awin | 6 months | This cookie stores a reference to a visit in order to attribute a sale to marketing channels. |
| UMB_Session | thepighotel.com | Session | This cookie preserves the visitor's session state across page requests. |
| UmbracoEngageAnalyticsVisitorId | thepighotel.com | Persistent | This cookie allows for relating different page visits or sessions to the same visitor. It also continuously serves the same variant of an A/B test. |
| __Secure-BUCKET | Session | Cookie used by Google to pass requests securely via HTTPS. |
Functionality & Performance
| Cookie | Host | Duration | Description |
|---|---|---|---|
| ai_session | Microsoft Application Insights | Session | This cookie collects statistical usage and telemetry information for apps built on the Azure cloud platform. |
| ai_user | Microsoft Application Insights | 1 year | This cookie collects statistical usage and telemetry information for apps built on the Azure cloud platform. |
| __cf_bm | Vimeo (via Cloudflare) | 30 minutes | This cookie is used to support Cloudflare Bot Management as part of their bot management service by managing incoming traffic that matches criteria associated with bots. |
| _cfuvid | Vimeo (via Cloudflare) | Session | This cookie is used by Cloudflare to provide rate limiting support where multiple unique visitors share the same IP address. |
| intercom-device-id-[UNIQUEID] | Intercom (live chat) | 9 months | This is used as a device identifier cookie for the Intercom live chat service. |
| intercom-id-[UNIQUEID] | Intercom (live chat) | 9 months | This is used as an anonymous visitor identifier cookie for the Intercom live chat service. |
| intercom-session-[UNIQUEID] | Intercom (live chat) | 1 week | This is used by the Intercom live chat service to keep track of sessions. |
Analytics
| Cookie | Host | Duration | Description |
|---|---|---|---|
| AEC | Google Ads | 6 months | These cookies ensure that requests within a browsing session are made by the user, and not by other sites. They also prevent malicious sites from acting on behalf of a user without that user's knowledge. |
| FPID | Google Analytics | 2 years | This cookie is used to store a first-party ID (FPID) that makes it possible for Google Analytics to uniquely identify each device visiting our website. |
| FPLC | Google Analytics | 20 hours | This cookie provides a cross-domain linker hashed from the FPID cookie. |
| _ga | Google Analytics | 1 week | This cookie is used to calculate visitors, session, campaign data, etc. No personal information or data is stored. Used to distinguish users. This cookie also enables us to estimate our audience size and usage pattern. |
| _ga_[SESSIONID] | Google Analytics | 1 week | This is the GA4 measurement-specific session cookie, used to store and count pageviews. The ID suffix corresponds to the specific Google Analytics 4 property configured on this website. |
| vuid | Vimeo | 2 years | This cookie is used by the Vimeo video player for tracking how long a viewer has watched a video. |
Marketing & Social Media
| Cookie | Host | Duration | Description |
|---|---|---|---|
| DV | Google Ads | 1 day | This cookie is used to provide ad delivery or retargeting. |
| _fbp | Meta (Facebook) | 1 week | This cookie is used by Facebook to store and track visits across websites. |
| _fbc | Meta (Facebook) | 1 year | This cookie stores the Facebook click ID from ad referral links and is used to attribute conversions to specific Facebook ad clicks. |
| FPGSID | Google Ads | 30 minutes | This cookie is used to register statistical data on users' behaviour on the website. |
| _gcl_au | Google Ads | 1 week | This cookie is used to store and track conversions (e.g. bookings and signups). |
| NID | Google Ads | 6 months | This cookie is used by Google Ads for security, analytics, functionality and advertising purposes, and to store user preferences. |
| SOCS | 13 months | This cookie is used to store a user's state regarding their cookie choices. | |
| _tt_enable_cookie | TikTok | 13 months | This cookie is used as a means of tracking your website activity to help optimise our advertising. |
| _ttp | TikTok | 13 months | This cookie is used as a means of tracking your website activity to help optimise our advertising. |
SevenRooms Reservation Widget
These cookies are set by the SevenRooms reservation widget (widget.sevenrooms.com), which is embedded on our website to facilitate table reservations and bookings. The widget may set its own functional and analytics cookies, including Google Analytics events fired from within the widget iframe. For further information, please refer to the SevenRooms Cookie Policy.
| Cookie | Host | Duration | Description |
|---|---|---|---|
| sr_session | widget.sevenrooms.com | Session | This cookie maintains session state for the SevenRooms reservation widget, enabling users to progress through the booking flow. |
| sr_visitor_id | widget.sevenrooms.com | 1 year | This cookie stores an anonymous visitor identifier for the SevenRooms reservation widget to recognise returning users. |
| _ga (SevenRooms) | widget.sevenrooms.com | 1 week | Google Analytics cookie fired within the SevenRooms widget iframe, used to track usage of the reservation widget. |
| _ga_[ID] (SevenRooms) | widget.sevenrooms.com | 1 week | GA4 measurement-specific session cookie fired within the SevenRooms widget iframe. |
GiftPro Gift Voucher Store
These cookies are set by the GiftPro gift voucher platform hosted at gifts.thepighotel.com. As a separate subdomain, GiftPro may set its own session, analytics, and payment-processing cookies (including those set by Stripe for fraud prevention). For further information, please refer to the GiftPro Cookie Policy.
| Cookie | Host | Duration | Description |
|---|---|---|---|
| giftpro_session | gifts.thepighotel.com | Session | This cookie maintains session state across the GiftPro gift voucher store, enabling users to browse and purchase vouchers. |
| __stripe_mid | gifts.thepighotel.com / Stripe | 1 year | This cookie is set by Stripe for fraud prevention and to help assess the risk associated with an attempted transaction. |
| __stripe_sid | gifts.thepighotel.com / Stripe | 30 minutes | This session cookie is set by Stripe for fraud prevention during the payment process. |
| _ga (GiftPro) | gifts.thepighotel.com | 1 week | Google Analytics cookie set on the GiftPro subdomain, used to track visits and usage of the gift voucher store. |